보통 라인업과 M 라인업 사이를 채워주는 라인업 M 퍼포먼스가 발표되었다고 합니다.


기존 모델에 M 모델에 들어가는 기술을 적용시키고 아마 기존 모델로는 만족을 못하지만 M까지 가기는 싫은 그런 세그먼트를 공략하려나 봅니다. 마력전쟁이 한참 끓어오르다가 연비 때문에 푹 수그러들더니 다시금 퍼포먼스 경쟁이 불타오르려는걸까요?


진정성이 부족하다고 평가되는 1M을 보면서 의외로 잘 팔리자 아이디어를 얻었는지도 모르겠습니다.


550dM xDrive, M135i, X6 M50d 등등이 예상되는 모델들이라고 합니다. 550dM은 정말 대단할 거 같네요. 535i 수준의 연비에 M5급 성능?


http://www.e90post.com/forums/showthread.php?t=634571



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12th January 2012

M genes as standard: the BMW M Performance Automobiles.

New model category with emphasis on sporting characteristics combines exclusive engine line-up, enhanced agility, precise chassis tuning and emotional design. Driving experience defined by the development expertise of BMW M GmbH. World premiere at the International Geneva Motor Show 2012.

Munich. In spring 2012, BMW M GmbH will unveil a new product range for drivers seeking a particularly sporty driving experience, yet who also value the familiar comfort and practicality of BMW models. The BMW M Performance Automobiles offer exclusive engine variants, noticeably enhanced agility and outstanding precision on the road, plus design laced with emotional appeal. The harmonious interplay of engine output, power transfer, chassis technology and aerodynamic balance provides a captivating showcase for the familiar M genes - in day-to-day driving and beyond. The BMW M Performance Automobiles will be presented to the global public for the first time at the International Geneva Motor Show 2012 which takes place from 8-18 March.

The BMW M Performance Automobiles represent a totally new model category none of its rivals can offer. Only the high-performance sports cars from BMW M GmbH provide a more convincing execution of an overall concept focused on inspirational driving dynamics. "We are targeting our efforts at customers looking for more emotionality and more performance, but who don't want to forgo the everyday usability of their cars," said Dr. Friedrich Nitschke, President of BMW M GmbH. Nitschke announced plans for further additions to the new product line-up, referring to "a range including a wide variety of model series, as well as both petrol and diese-engined variants". The intelligent all-wheel-drive system BMW xDrive would also play a significant role in the BMW M Performance Automobiles, he added.

2011 will go down as one of the most successful years for BMW M GmbH since the company was founded. In addition to the BMW 1 Series M Coupe, which marked BMW M GmbH's first ever foray into the premium compact segment, last year also saw the successful introduction of the new BMW M5. The imminent arrival of the BMW M Performance Automobiles provides 2012 - which will also feature the world premiere of the new BMW M6, among others - with an early highlight.

"The BMW M Performance Automobiles benefit from the full expertise of BMW M GmbH," explained Nitschke. The BMW Group subsidiary can call on decades of motor sport experience when it comes to translating outstanding engine power into excellent dynamics. This development expertise also imbues the BMW M Performance Automobiles with their distinctive character.

The models in the new product category follow in the tyre tracks of the BMW M535i, which was unveiled in 1980 and went on to capture the hearts of performance-minded customers with its extra power, precisely tuned chassis technology and subtly modified design. A fresh addition to the BMW 5 Series ranks, the Sedan remained a highly successful member of the line-up through two model generations and - up to 1987 - with the BMW M5 for company within the range. "Our aim with the BMW M Performance Automobiles is to continue this tradition," confirmed Nitschke.

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