http://www.strategicvision.com/press_release.php?pr=23

The 2006 Total Value Winners

BMW on top, Hyundai Leads Toyota, GM poised for success

Hyundai and Kia continue to produce nicely styled, high quality products, backed by solid warranties, and the results are four leaders in Total Value for 2006. The new Kia Optima and Hyundai Azera were Total Value leaders in their respective car segments, and the Kia Sedona tops the Honda Odyssey in the minivan category. The Hyundai Tucson was also at the top of Small Sport Utilities (tied with the Saturn Vue). The challenge for both Hyundai and Kia remains consideration on buyers shopping lists, and success rests on communicating foundational issues of expected reliability and durability along with clear cues of quality.

Toyota remains solid with several models performing relatively well in Total Value and three leaders in 2006 from its Scion and Lexus brands. The Scion brand continues strongly, with the xB proving that vehicles can continue to deliver value throughout their production cycle; Total Value is not exclusively the domain of new releases.


The full list of 2006 Total Value Award winners:

Segment                        Winner(s)                                   TVI Score

Small Car                       Honda Civic                                   801

Small Multi-Function       Scion xB                                        781

Medium Car                   Kia Optima                                     799

Medium Multi-Function   Mazda 6 Wagon                               767

Large Car                      Hyundai Azera                                 808

Near Luxury Car            BMW 3-Series Sedan                        807

Luxury Car                    Lexus LS 430                                   780
                                   Audi A8 Sedan                                  779
                                   Acura RL 780                                    779

Luxury Multi-Function    Audi A4/S4 Avant                              787

Small Specialty Under $25,000 Mini Cooper*                           794

Small Specialty Over $25,000 Chevrolet Corvette Coupe            798

Mid-Specialty Car Honda Accord Coupe* 804

Convertibles Under $30,000 Mini Cooper Convertible 813

Convertibles Over $30,000 Chevrolet Corvette Convertible 789

Minivan Kia Sedona 758

Small SUV Saturn VUE
Hyundai Tucson 758
757

Medium SUV Nissan Xterra 735

Medium Crossover Honda Pilot 767

Large SUV Nissan Armada 724

Near Luxury SUV Lexus RX 330/400H* 771

Luxury SUV Mercedes-Benz GL-Class 782

Compact Pickup Honda Ridgeline 739

Full-Size Pickup Nissan Titan 707

Heavy Duty Pickup Chevrolet Silverado 2500/3500 686



Medium Car Segment

Rank                    Vehicle                               TVI Score

1                           Kia Optima                              799
2                          Toyota Prius                             794
3                          Hyundai Sonata                         778
4                          Toyota Camry                           774
5                          Honda Accord Sedan                  773
6 Volkswagen Passat 771
7 Mazda 6 Sedan 770
8 Mercury Milan 763
Segment Average: 760
9 Chevrolet Malibu 760
10 Suzuki Verona 759
11 Volkswagen Jetta 756
12 Subaru Outback Sedan 753
13 Ford Fusion 752
14 Nissan Maxima 735
15 Nissan Altima 728
16 Mitsubishi Galant 726
17 Pontiac G6 Sedan 724
18 Subaru Legacy 713
19 Subaru Impreza 712